People buy from brands

Nobody falls in love with a product. They fall in love with what it represents, how it makes them feel, what it says about them, who made it and why. 

Your packaging is where that relationship begins. We design packaging that builds the kind of brand recognition that earns loyalty, not just a one-time purchase.

From glance to grab

In the time it takes to blink, shoppers decide if your product belongs in their basket. We make that moment count. That first impression needs to be confident, memorable, and impossible to ignore.

Look as good as you are

Even the best product can be overlooked if the packaging feels like an afterthought. Invest in your brand and design, and customers will assume you've invested in every tiny detail inside the pack too.

Designed with purpose

Good packaging isn't just a pretty label. Every colour, typeface, material and finish is a decision that affects how your product is perceived, priced and purchased. 

We bring both creative and commercial thinking to every project, so your packaging doesn't just look right, it works hard for your business.

The emotional buying decision

Shoppers buy on feeling first, logic second. We craft packaging with stories they instantly relate to, making your brand the one they feel drawn to. 

The result? They’re leaving with your product in hand and a reason to come back for more.

Whether you're launching something new, rebranding an existing product or scaling up a range, we'd love to hear about it. Book a Super Session and let's talk about what your packaging could be doing for your business.
Book your Super Session Now

Packaging Design Cases

Check out these brands we have worked with to elevate their packaging

Case: Dog Street
Case: YesYum
Case: Casa

Packaging design that makes customers stop and choose you

while reinforcing quality, trust and brand recognition.

  • What kind of packaging do you do?

    We work across a wide range of consumer goods packaging, from labels, boxes, pouches, and cartons to bottles, sleeves and more. Whether it's primary packaging that sits directly on the product or secondary packaging for retail display, we design for the full picture.

  • Do you offer sustainable packaging options for environmentally conscious brands?

    Yes. Sustainability is increasingly important to both brands and consumers, and we factor it into our design process. We can advise on material choices, print processes and structural approaches that reduce environmental impact without compromising on how your product looks.

  • Do you offer cost-effective packaging solutions for smaller FMCG businesses?

    Absolutely. We work with businesses at different stages of growth, and we understand that budget matters. We'll have an honest conversation about what's achievable within your constraints, and we'll always design with print economics in mind so your packaging looks great without blowing the budget.

  • What is the typical timeline for designing packaging?

    It depends on the complexity of the project. A single label refresh is a very different job to designing packaging across a full product range. As a general guide, most packaging projects run between 3 to 8 weeks from briefing to final files. We'll give you a clear timeline at the start of your project.

  • Do you work with specific printers and manufacturers?

    We have a trusted network of printers and manufacturers we can connect you with, and we're experienced at preparing print-ready files to the correct specifications. That said, if you already have a print supplier you work with, we're equally happy to liaise directly with them.

  • Where are you located and do you work remotely?

    We're based in Melbourne, but we work with clients across the globe. Packaging projects are well suited to remote collaboration and we're set up to manage the full process digitally, from briefing through to final handover, wherever you are in the world.

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Superodd respectfully acknowledge the Traditional Owners of the land, the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation and pay respect to their Elders past, present and emerging.

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