Your e-commerce website should be your best salesperson. Let's build it.

How we do it

Intuitive and user friendly

A confusing store is a leaking store. If customers can't find what they're looking for in a few seconds, they're gone, and they're probably not coming back.

We design and build stores that feel effortless to navigate, with clear product discovery, smooth checkout flows, and zero unnecessary friction between your customer and the buy button.

Making it easy to subscribe

Recurring revenue is the holy grail for product-based businesses. Whether you're selling supplements, coffee, skincare or anything customers reorder regularly, we build subscription purchasing right into the experience.

No clunky workarounds. Just a clean, easy way for customers to commit to your brand on repeat.

Increasing average order values

Getting someone to your store is one thing. Getting them to spend more while they're there is where the real growth happens.

We build in the right prompts at the right moments: bundles, upsells, cross-sells, and volume incentives that feel helpful rather than pushy. The kind of nudges that lift your average order without annoying your customers.

Your e-commerce cart is a natural extension of your site and brand
Your e-commerce cart is a natural extension of your site and brand
Easily convert one time purchasers to subscribers
Easily convert one time purchasers to subscribers
E-commerce that feels like a natural and enriching extension of your brand
E-commerce that feels like a natural and enriching extension of your brand

Built to convert AND look good

Most stores make a trade-off: look great, or perform well. We don't think you should have to choose.

Every layout decision, every product page, every call to action is considered from both a design and a conversion standpoint. Your store will look like a brand worth trusting, and it'll be built to turn visitors into buyers.

Lower monthly costs

Shopify is a great platform, but the monthly fees, transaction charges, and app costs add up fast. Especially as you grow.

We build primarily on Medusa, an open-source headless platform with no platform fees, no revenue cuts, and no paying for features you don't use. You get a faster, fully custom store at a fraction of the ongoing cost.

Book a chat now

E-commerce Projects

Stores built to convert, without sacrificing the brand experience.

Case: Dog Street
Case: Casa

E-commerce websites built to covert browsers to buyers

and turn first purchases into long time loyalty.

  • What is e-commerce?

    At its simplest, e-commerce is selling online. But done well, it's so much more than a product list with a checkout button; it's a brand experience that builds trust, removes friction, and makes buying feel effortless. Which leads nicely to the next question...

  • Why do I need an e-commerce site?

    Because your customers are already shopping online — and if you're not there, someone else is. A well-built e-commerce site works for you around the clock, reaches people you'd never find otherwise, and gives your brand a home that converts.

  • What platforms do you develop for?

    We work with whatever makes the most sense for your business. Our go-to is Swell, which is great for subscription based products or for businesses with salespeople and inventory that is both b2b and dtc. We also use Medusa which gives you more flexibility and lower running costs than subscription-based third party alternatives. But we're not precious about it. Whatever you need, we'll find the right fit.

  • What is Medusa, and why do you use it?

    Medusa is an open-source, headless e-commerce platform. Unlike Shopify, there are no monthly platform fees, no transaction cuts, and no ceiling on how much you can customise it. It's built for developers who want full control over the experience, which means your store isn't limited by what a theme or app can do. For growing brands, it's a genuinely better long-term investment.

  • How long does it take to develop an e-commerce site?

    Honestly, it depends. Scope, complexity, content readiness, third-party integrations, they all play a part. We'll give you a realistic timeline once we understand what you actually need, and we'll keep you in the loop every step of the way.

  • What is the cost of developing an e-commerce website?

    Every project is different, so there's no one-size-fits-all answer here. The best thing to do is get in touch and tell us what you're thinking. We'll give you a straight, honest quote based on what you actually need.

  • Do you provide ongoing support and maintenance after launch?

    Yes, we don't just hand it over and disappear, unless you want us to. We offer to host your site and perform ongoing updates and maintenance, support per email, and rolling backups so everything stays secure, up to date, and running smoothly. You focus on the business; we'll keep the lights on and fight off the rats.

Other services

Packaging

Great e-commerce doesn't stop at the screen. We design packaging that makes the unboxing as good as the buying.

Social Media

Your social presence and your store should feel like the same brand. We make sure they do.

Email Marketing

Your existing customers are your best ones. Email keeps them close, informed, and coming back. 

Interested in starting a project?

We'd love to hear more and chat about how we can elevate with design and development

Superodd respectfully acknowledge the Traditional Owners of the land, the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation and pay respect to their Elders past, present and emerging.

© Superodd 2026