When Casa came to us, they were ready to grow — but their brand wasn’t.
We partnered to build Casa from the ground up: positioning, identity, packaging, art direction, digital, and everything in between. The goal was simple — create a spirits brand that felt confident, modern, and unmistakably independent.
The new identity is unapologetically bold. Oversized typography. Clean architecture. Colour-coded cues across caps and labels that scale effortlessly from Vodka and Gin to Blanco Agave, RTDs, Hard Lemon and Hard Raspberry. A system designed to flex across shelves, fridges, bars and social feeds without losing impact.
We rolled the brand out across an extensive SKU range — base spirits, canned cocktails, multi-packs, shipping cartons, tap systems, event signage and POS — ensuring every touchpoint felt cohesive and deliberate.
We directed and styled product and lifestyle photography to balance polish with personality — capturing Casa in real moments, real hands, real pours. Less staged perfection, more “your place, tonight.”
The eCommerce experience was designed to be just as sharp. Clean, conversion-focused, and built to scale with their rapidly expanding range.
Since launching the rebrand, Casa doubled their revenue in the first year. Then doubled it again — becoming the largest independent spirits provider in Australia.
Not bad for a brand built on cutting through the noise.
Good booze. No bullsh*t.