Email marketing that actually gets opened, read and acted on

How we do it

Designed for opens, clicks and actions

A beautiful email that nobody opens is just a tree falling in an empty forest. We think about the full journey, from a subject line that earns the open, to a layout that guides the eye, to a call to action that actually gets clicked.

Every element earns its place, and nothing is there just to fill space.

Yours, not a template off a shelf

Generic email templates look generic. Your subscribers have seen them a thousand times and they'll clock it immediately.

We design emails that look and feel like your brand, built to your visual identity so every send reinforces who you are, not who your email platform's template library is.

Ready for every inbox

Your subscribers read email on their phones, in dark mode, on desktop, in Gmail, in Apple Mail. The same email can look completely different across all of them. We build and test across environments so your emails render correctly everywhere, not just in the preview window.

Ready for every inbox

Your subscribers read email on their phones, in dark mode, on desktop, in Gmail, in Apple Mail. The same email can look completely different across all of them. We build and test across environments so your emails render correctly everywhere, not just in the preview window.

Built for long-term retention

New customers are expensive. Keeping them is where the real value is.
Email is the most direct, cost-effective channel you have for turning a first purchase into a second, a third, and a long-term relationship. We approach every email programme with retention in mind, so instead of just shouting into the aether... you're building something.

Book a chat now

Email Marketing Projects

Brands that needed more than an email campaign

Case: Casa
Case: Dog Street

  • How big does my email list need to be before I start email marketing?

    Smaller than you think. Even a modest list of engaged subscribers is worth nurturing properly. In fact, building good habits early, solid design, clear strategy, smart automations, means you're set up to grow well rather than having to fix a broken programme later. There's no minimum. If you have an audience, email is worth doing right.

  • Do you design for specific email platforms?

    We work with whatever platform makes sense for you. We have a lot of experience with Brevo and Klaviyo, and we're comfortable working within most major platforms. If you're already set up somewhere, we'll work with it. If you're starting fresh or thinking about switching, we can help you figure out the right fit.

  • Can my emails be automatically linked to my e-commerce store and customer behaviour?

    Yes, and this is where automations really earn their keep. We can connect your email programme to your store so that things like abandoned carts, browse behaviour, purchase history and loyalty milestones all trigger the right message at the right time, without you having to lift a finger.

  • Can you create reusable email templates?

    Absolutely. Reusable templates are a big part of how we work. We build modular, on-brand templates that make it easy to put together new campaigns quickly without things drifting off-brand. Whether your team is sending independently or we're managing it for you, the templates keep everything looking consistent.

  • Do you write the email copy as well?

    It depends on what you need. Some clients come to us as part of a broader brand project — in those cases we often develop the tone of voice itself, and writing for email is a natural extension of that work. Others already have a strong content team and just want us to build the design system and templates they write into. It depends on what you need, so book a chat.

  • Do you manage ongoing sends, or is this a one-off project?

    Both. Some clients come to us for a one-off project, like setting up automations or a template system, and then take it from there themselves. Others want us to handle the whole thing on an ongoing basis, including strategy, design, copy and scheduling. We're flexible, and we'll find the right arrangement for where you are.

Other services

E-Commerce

A great email programme needs somewhere worth sending people. We design and build e-commerce sites that convert, without sacrificing the brand experience.

Social media

Email and social work better together. We design social content that stays on-brand, builds an audience, and gives people a reason to follow and keep coming back.

Packaging

For product brands, the inbox and the shelf tell the same story. We design packaging that earns attention and builds the kind of recognition that brings customers back.

Superodd respectfully acknowledge the Traditional Owners of the land, the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation and pay respect to their Elders past, present and emerging.

© Superodd 2026